custom-todo.org
I copied this todo sequence from Worg. It shows a lot of power of the
  built-in todo functionality. Now, let’s make sure all of these are
  recognized (and therefore NOT exported.)
TODO Sample
  - State “CANCELED”   from “INPROGRESS” [2009-12-29 Tue 22:26] \
    I gave up.
- State “WAITING”    from “”           [2009-12-29 Tue 22:25] \
    huh?
INPROGRESS this one’s in progress
WAITING who am I waiting on?
DONE Finished this one!
CANCELED I gave up here.
DONT be fooled by just a random word in all caps.
todo <== this word doesn’t match because the case doesn’t match.
TODOX
don’t be fooled by the initial substring above!